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Course/Product Description
Title:

How To Sharpen Your Business Writing Skills

Metropolitan Area: Washington DC/Arlington VA
Event Venue: AMA Washington Area Center at Arlington Virginia
Address: 2345 Crystal Drive - Suite 200
Washington DC/Arlington, DC 22202
Contact Phone: 212-903-8316
Starting Date / Time: 8/9/2010  -  8:00a - 5:00p
Description:

How To Sharpen Your Business Writing Skills
As the recession impacts the way business is conducted on a daily basis, there's less time than ever for ineffectually-written business communications.

To attract the attention of today’s busy readers, you must respond to their need for clarity and conciseness in written communication.

In this four-day workshop, you'll get the business writing skills you need, overcome "writer's block", learn to recognize and avoid common mistakes, and receive a tool kit of proven techniques for delivering information powerfully, persuasively, and professionally.

COURSE AGENDA

Get the business writing skills to compose powerful, professional documents that get attention and prompt action. By attending this workshop, you will learn:

The General Concepts Of Writing
  • Stating your purpose quickly
  • Separating details from actions
  • Writing conversationally to engage your readers
  • Updating your writing style for today’s business environment
  • Being specific and concrete
  • Being personal and positive
  • Avoiding overworked words and phrases
Organizing Information
  • How to start writing quickly
  • Organize information to help your readers
  • "Data dumping" and mind mapping as organizational tools
Being Concise and Clear
  • Measure your writing efficiency
  • Recognize and eliminate unnecessary words, phrases and repetition
  • Techniques for writing concretely
  • Substitute heavy, confusing phrases with simple language
Using Strong Verbs
  • How strong verbs improve writing
  • Identify and avoid masked and passive verbs
Writing Letter
  • Salutations and openings that get attention
  • Effective transitional sentences and closings
  • Personalize your letters to create interest and establish credibility
  • How to be positive and convey sincerity
  • Write refusal letters with clarity and tact
Reviewing Mechanics
  • Correct grammar, punctuation and word usage
  • Parallel construction
  • Proofreading techniques
Showing Emphasis
  • Structure your sentences for greater impact
  • Reduce unnecessary story details
  • Design your page effectively
Writing E-Mails, Memos and Reports
  • Write simple, to-the-point e-mails
  • Create attention-getting subject lines
  • How to write a strong lead sentence
  • Use a reader-friendly layout to emphasize main ideas
  • Best practices of e-mail etiquette
  • Organize your findings into a concise, effective format
  • Design strong paragraphs to state your case powerfully
  • Add graphic elements to organize and support your ideas
  • Use an effective format for proposals
How You Benefit:
  • Update and improve your business writing skills for more effective and persuasive e-mails, memos, letters and reports
  • Organize your documents with your readers’ needs in mind
  • Create reader-friendly layouts to highlight important information
  • Craft sentences that get and hold your readers' attention
  • Edit your writing for clarity and ease of reading
  • Avoid archaic expressions and common grammar, punctuation, and usage errors
Bonus

Bring a current project and get one-on-one feedback on your business writing skills!
About The Provider: American Management Association (AMA) is a world leader in professional development and performance-based learning solutions.

AMA provides individuals and organizations worldwide with the knowledge, skills, and tools to achieve performance excellence, adapt to changing realities, and prosper in a complex and competitive world. Each year thousands of customers learn new skills and behaviors, gain more confidence, advance their careers, and contribute to the success of their organizations. AMA offers a range of unique seminars, workshops, conferences, customized corporate programs, online learning, newsletters, journals, and AMA books.

AMA has earned the reputation as a trusted partner in worldwide professional development and management education that improves the immediate performance and long-term results for individuals and organizations.
Price: $2,345.00
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